Attract new customers with a 360° virtual tour—the closest they can get to being there, before being there!
When potential guests seek a room or property to book for a business trip, weekend break or longer holiday, they need to do so remotely—often from oveseas—and make their decision based on sometimes limited information.
Certainly, location can be checked, whilst reviews provide valuable social proof that the property met others’ expectations. But deciding whether the spaces and decor meet their own wants and needs will usually depend upon a simple gallery of still images, which typically give a fixed and limited view of the spaces presented. Uncertainty can remain, whilst an opportunity to inspire is squandered.
A 360° online tour reduces any lingering ambiguity whilst at the same time letting prospective guests picture themselves there. They can ‘walk through’ your hotel or holiday let, looking left, right, up or down to explore everything from the rooms to the lobby, the health spa to the dining room, the bathroom to the patio.
In other words, they can focus on the details that matter to them, and that reinforce their decision to book.
They can be sold before they even check availability!
Why you need a virtual tour
The benefits of virtual tours for accommodation businesses are many and varied; here are some of the key advantages…
Guest confidence
Booking a stay, whether for a holiday or business trip, is a leap of faith. Guests scroll through photos, read reviews, and hope for the best. A virtual tour removes that uncertainty—allowing them to step inside, gauge the space, and see exactly what they’re getting. No nasty surprises, no misleading angles, just a transparent and immersive experience that builds trust instantly.
Improved guest experience
Nothing ruins a stay faster than unmet expectations; a room that looked twice the size in the photos, a ‘sea view’ that requires an awkward lean over the balcony. Virtual tours align expectations with reality, ensuring guests arrive informed and ready to enjoy their stay. No complaints, no disappointments, just happy customers who get exactly what they expected.
Higher booking rates
A hesitant guest is a lost booking, but hesitation fades if they can explore your rooms and facilities. When they picture themselves sinking into the king-sized bed, taking in the sea view, or stepping into the marble bathroom, they feel at home before they’ve even arrived. By showcasing rooms in a more immersive way, a virtual tour can create that emotional connection, increasing their motivaton to click “Book Now”.
Competitive edge
In an industry where first impressions are everything, static images and generic descriptions don’t cut it. A hotel or holiday let with a virtual tour stands apart, by offering guests an interactive preview that is likely missing from competitors’ websites and social media. In a crowded market, that advantage could be the deciding factor between securing a booking or losing it to the business next door.
How virtual tours work for hotels and accommodation
It starts with high-resolution 360° photography, capturing your property in vivid detail. These images are then linked together into a seamless digital walkthrough, allowing potential guests to navigate your accommodation as if they were there. But the experience doesn’t stop at imagery; customisable features can elevate the experience further:
Interactive hotspots – Clickable icons can be added to highlight important extra details, from room features to the opening hours of your spa.
Embedded booking links – Guests can transition from exploration to reservation with a single click.
Navigation menus – Effortlessly jump between key areas—lobby, suites, dining spaces, and leisure facilities—with a thumbnail ribbon of your rooms and spaces.
And the best part? This 360 imagery can integrate seamlessly across your website, Google listing, and even social media, ensuring your property is available to ‘visit’ anytime, anywhere.
What to showcase in your virtual tour?
Guest rooms and suites
Guests want to see space, layout, decor, and amenities in context. Virtual tours let them explore every detail—from the plush bedding to the private balcony—making it easy to choose the perfect room.
Reception and lobby
First impressions matter. The entrance sets the tone, and a welcoming, well-presented lobby can reinforce the sense of hospitality guests crave.
Dining and bar areas
A stunning restaurant or stylish bar deserves more than a still image. Let guests absorb the atmosphere, scan the seating options, and imagine themselves sipping a cocktail at the bar.
Leisure facilities
A spa, gym, or infinity pool can be a major selling point, but only if potential guests can fully appreciate what’s on offer. A virtual tour showcases these features in all their glory, making them impossible to resist.
Event spaces
From weddings to corporate functions, venue selection is all about visualising the possibilities. A virtual tour allows event planners to assess capacity, layout, and ambience without needing an in-person visit.
Work with us
Build trust, drive bookings, and enhance guest satisfaction before they even set foot through your door. Whether you run a boutique B&B, a luxury resort, or a city-centre business hotel, offering guests a way to experience your accommodation before they even book or arrive is the future of marketing.
Got guest accommodation worth shouting about? Attract more bookings with a 360° virtual tour—the closest they can get to being there, before being there!